NJ VegFest is an annual vegan food festival held at the NJ Meadowlands. The organizers wanted there to be a key promotional graphic that could be adapted for a range of uses. They wanted to emphasize that the festival is fun and accessible for vegans and non-vegans alike.
We decided to emphasize the food, beer, shopping and speakers that would be at the event, so I illustrated various elements representing these components and combined them into a single graphic.
This graphic was used as a poster, a postcard, and was adapted to social media. I also designed a variation featuring fall leaves that was used in social media and on area billboards.
The organizers also asked me to design some large-scale signage for the event to help brand the exterior of the Meadowlands venue.