DESIGN PROCESS
A local restaurant was moving to a new location and wanted a modern new menu for their new space. I chose a stock photograph of a Salvadorean papusa as the menu's "hero image" and a contemporary spotted texture overlay.
My initial design used brown and black lettering, but the owner wanted to use the blue color in the Salvadorean flag, so I changed the font colors. He then wanted to add in the Salvadorean flags, so I added them as a graphic element to the front of the menu.
SUMMER 2017
SALVADOREAN DELI MENU
DESIGN PROCESS
NJ VegFest is an annual vegan food festival held at the NJ Meadowlands. The organizers wanted there to be a key promotional graphic that could be adapted for a range of uses. They wanted to emphasize that the festival is fun and accessible for vegans and non-vegans alike.
We decided to emphasize the food, beer, shopping and speakers that would be at the event, so I illustrated various elements representing these components and combined them into a single graphic.
This graphic was used as a poster, a postcard, and was adapted to social media. I also designed a variation featuring fall leaves that was used in social media and on area billboards.
The organizers also asked me to design some large-scale signage for the event to help brand the exterior of the Meadowlands venue.
OCTOBER 2017
NJ VEGFEST
DESIGN PROCESS
This catalog was designed over the summer of 2017 for prospective wholesale jewelry store clients. It was designed to be both printed and distributed digitally.
I wanted a simple and elegant design that let the artistry of the jewelry be first and foremost. I used an artistic script to highlight key concepts and add to the elegance of the design.